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Privacy Policy

Effective Date: June 18, 2025

1117 Productions LLC (operating as Lunar Guide, referred to as "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect through the Lunar Guide app and website, how we use and share that information, and the choices you have regarding your data. By using the Lunar Guide app or any related services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect several types of information from and about users of our app, including:

Account Information: When you create an account, we collect personal identifiers such as your name (or username) and email address. This information is necessary to register your account, verify your identity, and communicate with you.

Profile and Demographics: We collect your birth date (or general date of birth information, such as birth month and year) because it is used to provide personalized astrological readings (your horoscope and other astrology features are often tailored to your birthdate). The app is designed for adults, so providing your birth date also helps confirm you meet our age requirements.

Voice Journal Entries: If you use the voice journaling feature, we collect the audio recordings you create and their text transcriptions (if we convert them to text for analysis). These voice notes are stored securely in our database (powered by Google Firebase). Your journal entries are considered private content:

  • They are used internally to provide the service to you — for example, the app's AI Spirit Guide processes the text of your entries to generate personalized guidance.
  • They may be reviewed by automated systems (and, in rare cases, by our team) only for purposes of quality control, improving our services, or investigating a support issue or suspected policy violation. We do not publish your voice notes or share them with other users.

Location Information: We may collect or infer approximate location data about you. We do not ask for GPS or precise location through the app, but we may determine a general location (such as city or country) based on:

  • Your IP address when you use the app or website.
  • The time zone or language setting of your device.

This location-related information is used to localize content (for example, giving horoscope timings appropriate to your region's timezone) and for analytics (understanding where our users are generally located). It is not used to track your real-time movements.

Device and Usage Data: Like many applications, we automatically collect certain information about the devices you use to access Lunar Guide and how you interact with our service:

  • Device Information: This may include data such as your device type (e.g., iPhone, Android, desktop), operating system version, unique device identifiers, browser type (if using the web), and the app version you are running.
  • Log and Usage Information: We collect details of your usage of the app, such as the dates and times you log in, the features or sections of the app you interact with (e.g., whether you used the Spirit Guide feature, visited the horoscope section, or played back a voice note), and other usage analytics. We also log technical information like IP addresses, crash reports, and performance metrics to help us monitor the app's stability and performance.

Cookies and Similar Technologies: When you visit our website or use the app, we (and authorized third parties) may use cookies, beacons, and similar technologies to collect some of the information described above (see Section 9 for more details on our use of cookies and tracking technologies).

Third-Party Account Data: If you choose to sign up or log in via a third-party account (for example, using Sign in with Google), we will receive certain information from that third party:

  • For Google login, this typically includes your Google account's name, email address, and profile image (if you have one). We use this info solely to streamline your registration/login and to populate your profile.
  • If you connect your Google account for additional features (such as syncing with Google Calendar or Tasks), with your explicit permission we will access the relevant Google data (like your calendar events or task lists) to provide the integrated feature. We only access and store the Google data necessary for that feature (e.g., upcoming tasks if we offer a feature to align tasks with moon phases) and we handle this data under the terms of this Privacy Policy and Google's policies.

We limit our collection to information that we need to fulfill the purposes described in this policy. You have choices about the information you provide: you can choose not to fill out optional profile fields or not to use certain features that collect data (for example, you can use the app without recording voice notes if you prefer, though some functionality will be limited). However, please note that some data (like an email address and birthdate) is necessary for us to create an account and provide core services.

2. Third-Party Services and How We Use Data

Lunar Guide relies on several third-party services to operate effectively. These services help us with data storage, user authentication, AI processing, payments, and analytics. We share your information with these third parties only to the extent necessary to provide and improve our services, as outlined below:

Google Firebase (Cloud Storage and Database): We use Firebase (a platform provided by Google) for our primary data storage and backend services. What this means: All your personal information and content (account details, voice note transcripts, usage logs, etc.) are stored in Firebase's cloud databases and storage systems. Firebase also helps with sending you notifications and improving app performance. Google Firebase is a secure and reputable service that complies with high security standards. Your data in Firebase is protected by encryption at rest and in transit.

Google Services (Authentication & Integration): We integrate various Google services:

  • Google Sign-In: If you use Google to sign into Lunar Guide, Google handles the login process and shares with us your basic profile info (like name and email). We do not receive your Google password. This makes logging in convenient and secure.
  • Google Calendar and Tasks (Optional): Lunar Guide may offer features that sync with your Google Calendar or Tasks. This is optional and requires your explicit consent. If you choose to connect these, we will ask for specific permissions (such as "read your calendar events" or "read your tasks"). We use the data accessed (like your events or to-do list items) to, for example, show how they align with the lunar phases or to provide reminders within the context of the app. We do not use your Google data for any purpose other than providing the features you have enabled. We also do not share your Google data with anyone else. If you disconnect your Google account from Lunar Guide, we will stop accessing that data.
  • Compliance: Our use of information received from Google APIs adheres to Google's policies. Specifically, we comply with the Google API Services User Data Policy, including the Limited Use requirements, which means we do not use or transfer data from Google services for purposes unrelated to the app's core functionality. Your Google data stays within Lunar Guide (and its necessary service providers like Firebase) and is not used for advertising or other unauthorized purposes.

Artificial Intelligence Providers (OpenAI and Anthropic): Lunar Guide's "Spirit Guide" feature uses AI technology. We have partnered with third-party AI services such as OpenAI (the provider of GPT models) and Anthropic (provider of the Claude model) to analyze your journal entries and generate personalized responses.

  • What we send: When you engage with the Spirit Guide or similar AI features, our system will send the relevant text input (which could be the transcription of your voice note or a question you type) to the AI provider's server. We do not send personal identifiers like your name or email, unless such information is part of the content you provided in your journal entry itself.
  • AI Processing: The AI service processes your text and returns a generated response (e.g., advice or insight) that we display to you in the app. Both OpenAI and Anthropic have usage policies that restrict the AI from retaining or using your data beyond the immediate processing of your request. They do not add your personal journal data to their public AI models or datasets.
  • Privacy and Security: We have agreements in place with our AI providers to ensure that your data is handled securely and only for the purposes of providing you with the AI feature. OpenAI and Anthropic may monitor the content submitted to their APIs for abuse or to improve their services, but this is automated and subject to strict privacy controls. We do not allow them to use your data for training their models without your consent.

Eleven Labs (Voice Processing): Lunar Guide might use Eleven Labs technology for certain voice-related features, such as converting text (like an astrological reading or Spirit Guide response) back into spoken audio for you, or for advanced voice analysis. If you use a feature that involves Eleven Labs:

  • We will send the minimum necessary data to Eleven Labs (for example, the text that needs to be synthesized into speech, or an audio clip if voice analysis is needed).
  • Eleven Labs will process the data (e.g., generating a realistic voice audio of the Spirit Guide message for you to listen to).
  • The processed result (audio or analysis) is sent back to our app for your use.
  • Eleven Labs is a third-party service, and by using these voice features, you agree to Eleven Labs' processing of the data for the purpose of providing the requested functionality. We ensure that such data exchanges are secure.

Stripe (Payments Processing): We use Stripe to handle all payments, whether you are purchasing credits or paying for a subscription:

  • When you make a purchase, you may be redirected to a Stripe checkout page or we securely communicate with Stripe's API from within the app. The financial information you provide (such as credit card number, expiration date, and CVC) goes directly to Stripe. We do not see or store your sensitive payment card details on our servers.
  • Stripe then informs us (via a secure token or confirmation) that the payment was successful, so we can credit your account with the purchased item (credits, subscription status, etc.).
  • Stripe may store your payment method for future charges (e.g., for subscription renewals) if you authorize it. You can manage your saved payment methods via the app (which interacts with Stripe) or by contacting us/Stripe.
  • Your billing information (like billing address or card type) may be shared with us by Stripe, but only as needed for record-keeping, fraud prevention, and to comply with legal obligations (such as tax calculations).
  • All transactions with Stripe are encrypted and Stripe is certified to PCI Service Provider Level 1, which is the highest grade of payment data security.
  • For more about Stripe's practices, you can review Stripe's own Privacy Policy. By making a payment, you are agreeing to Stripe's handling of your data.

Analytics and Advertising Partners: To understand how our app is used and to reach new users who might be interested in Lunar Guide, we use several analytics and tracking tools. These tools collect data about your interactions with our app or website, which helps us improve our service and marketing.

  • Google Analytics: We use Google Analytics on our website and possibly within the app to gather usage statistics. Google Analytics uses cookies and similar technologies to collect information like what pages you visit, how long you stay, how you arrived at our site, and how you use the app's features. This information is aggregated and does not identify you personally (we do not send Google Analytics your voice content or personal details like your name). It helps us see overall patterns of usage. Google Analytics may set its own cookies on your browser. You can opt out of Google Analytics by using a browser add-on provided by Google, if you wish.
  • Microsoft Clarity: Our website and web app interface may use Microsoft Clarity, which is a user experience analytics tool. Clarity can record interactions such as mouse clicks, page scrolls, taps, and how you navigate through pages. These session replays and heatmaps help us identify where users might be encountering issues or confusion in the interface. Importantly, Clarity's recordings blur or exclude sensitive information by default. We configure Clarity to avoid capturing any of your personal content (like text you enter into non-public fields). The data Clarity collects is used internally to improve UI/UX and is not shared for advertising.
  • Facebook Pixel: We utilize the Facebook Pixel on our landing pages or website. This tool lets us understand how effective our Facebook and Instagram advertising campaigns are by seeing if users who click our ads go on to sign up or perform other actions on our site. It works by dropping a cookie and reporting back to Facebook that a specific action (such as visiting a certain page or completing sign-up) occurred. This helps us tailor our ads and measure ad performance. While the Pixel might track that a certain user (via their browser) took an action, we do not get personal details like your Facebook profile info from this; the data is used in aggregate for analytics. Facebook's use of this data is governed by Facebook's Data Policy, and you can control whether Facebook uses your info for ads in your Facebook settings.
  • TikTok Pixel: Similarly, we may use a TikTok Pixel on our site to track conversions from our TikTok ads. It functions like the Facebook Pixel, informing us if people who saw or clicked our TikTok advertisements later engaged with our site or app. This data helps measure ad effectiveness and optimize our TikTok marketing. No personal data from your TikTok account is revealed to us; we see only aggregated campaign statistics.
  • Other Ad Platforms: We may use similar tracking and analytics integrations for other platforms such as Snapchat or Google Ads. These operate on the same principle: a small piece of code on our site/app that reports conversions or user actions back to the platform to help us measure and improve our advertising.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Provide and Maintain the Service: We use personal data to operate the Lunar Guide app and deliver its core functionalities. This includes using your information to:

  • Create and manage your account (e.g., authenticate your login, populate your profile with your name or avatar if provided).
  • Generate personalized horoscope readings and Spirit Guide responses (using your birth date, voice note content, etc.).
  • Save your journal entries and allow you to access them anytime.
  • Process transactions (credits purchases, subscriptions) and keep track of your credit balance or subscription status.
  • Integrate with external services at your request (such as syncing with Google Calendar/Tasks if you enable that).

To Improve and Customize Your Experience: We use collected data to understand how users interact with our app and how we can make it better:

  • We analyze usage patterns (via logs and analytics tools) to identify which features are popular, which might be confusing, or where problems occur. This helps us focus our development efforts and improve user experience.
  • If we know general information like your location or device type, we may optimize content delivery (for example, load certain features appropriate to your region or ensure compatibility with your device model).
  • We may use A/B testing tools (which might fall under analytics) to try out different app layouts or content variations for different user segments and see which works better, using data to guide design decisions.

To Communicate with You:

  • Account & Support Communications: We'll use your email (or in-app notifications) to send important messages about the service. This includes confirmations of sign-up, password resets, alerts about important changes (like updates to this Privacy Policy or Terms of Service), or responses to customer support inquiries.
  • Promotional Communications: With your consent, we may send newsletters or promotional emails about new features, offers, or content related to Lunar Guide (as described in Terms and below in Section 4). You can opt out of these at any time.
  • Feedback Requests: Occasionally, we might ask you to provide feedback or participate in surveys to understand your experience. Responding is always optional.

To Process Payments: When you make a purchase, we use your information to process the transaction, which includes communicating with Stripe (or the app store) and keeping a record of your purchase. We may also use purchase history to handle any billing disputes or customer support questions about billing.

To Enforce Our Terms and Policies: We use data (particularly logs and user reports) to monitor for suspicious or unauthorized activities. For example:

  • If we detect multiple failed login attempts or other signs of a compromised account, we might take action to secure the account.
  • We might review voice notes or user activity if we have reason to believe there's a violation of our Terms of Service (like reported harassment or potential misuse of the AI).
  • We use automated filters (and sometimes manual review) to prevent misuse of the AI (such as attempting to generate disallowed content) or to block spam and malicious behavior.

For Safety and Legal Compliance: We may process and, in some cases, share information as needed to meet applicable laws and regulations, or to respond to lawful requests by public authorities.

4. Sharing Your Information

We do not sell your personal information to third parties for their own marketing or other purposes. We only share or disclose your information in the following circumstances:

Service Providers (Processors): As detailed in Section 2, we share data with third-party vendors and service providers who perform functions on our behalf. These include hosting providers (Firebase), AI processors (OpenAI, Anthropic, Eleven Labs), payment processors (Stripe), email service providers, and analytics services (Google Analytics, etc.). They are contractually obligated to only use your data for the services they provide to us and to keep it secure and confidential.

With Your Consent: We will share your personal information with companies, organizations, or individuals outside of Lunar Guide when we have your explicit consent to do so.

Legal Requirements: We may disclose your information when required to do so by law or in response to a valid legal request. This includes responding to subpoenas, court orders, or government demands. We will carefully review each request to ensure it has a lawful basis and is limited to the data required.

Protection of Rights and Safety: We may share data if we believe it's necessary to enforce our Terms of Service, investigate potential violations, prevent fraudulent activities or security issues, or protect the rights, property, and safety of our users, ourselves, or others.

Business Transfers: If Lunar Guide (or 1117 Productions LLC) is involved in a merger, acquisition, reorganization, or sale of assets, your information could be transferred to the parties involved in the transaction.

5. Email Communications and Opt-Out

Account and Transactional Emails: We will send emails necessary for your use of Lunar Guide. These include:

  • Verification Emails: When you register or if you need to verify ownership of your email.
  • Password Reset Emails: If you request to reset your password.
  • Purchase Confirmations: Receipts or confirmations for any credits or subscription purchases.
  • Important Service Notices: If we need to inform you of major changes to the app, security alerts, or updates to our terms or policies.

Promotional and Newsletter Emails: With your consent, we may send periodic emails that include:

  • News and Updates: Announcements about new features in the app, new content (like a new horoscope report type), or general updates about Lunar Guide and our community.
  • Offers and Promotions: Special offers such as discount codes, limited-time promotions for subscriptions or credit packages, referral program information, or surveys and user research invitations.
  • Astrology Content: We might send interesting astrology-related content, tips for journaling, or guidance on how to get the most out of the app's features.

How to Opt Out: Every promotional or newsletter email you receive from us will include an "Unsubscribe" link at the bottom. You can click that link to instantly stop receiving future marketing emails from us (aside from the transactional emails noted above). Alternatively, you may adjust your email preferences via your account settings in the app (if available) or send us a request at support@lunarguideapp.com asking to be removed from marketing lists.

6. Data Security

We understand that the security of your personal information is extremely important. We implement a variety of security measures to ensure that your data is protected from unauthorized access, alteration, disclosure, or destruction.

Encryption:

  • In Transit: All communications between your device and our servers are encrypted using industry-standard HTTPS (TLS).
  • At Rest: Data stored in our databases (including Firebase) is encrypted at rest. Firebase automatically encrypts data in its storage and database solutions.

Access Controls: Only authorized personnel at 1117 Productions LLC (or contractors working on our behalf who have signed strict confidentiality agreements) have access to systems that contain personal data. Access to personal data is role-based and granted only on a need-to-know basis.

Security Testing and Audits: We periodically review our application and infrastructure for potential security vulnerabilities. This includes:

  • Regular Updates: Keeping our software libraries and dependencies up-to-date to patch known vulnerabilities.
  • Testing: Performing internal testing, code reviews, and occasional third-party security audits or penetration tests on critical systems.
  • Monitoring: Using monitoring tools to track access and operations in our infrastructure.

7. Your Data Protection Rights (GDPR and CCPA Compliance)

For Users in the European Economic Area (EEA), United Kingdom, or other GDPR-regulated regions:

Your Rights under GDPR:

  • Right to Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: If any of your information is incomplete or inaccurate, you have the right to ask us to correct it.
  • Right to Erasure (Right to be Forgotten): You can request that we delete your personal data.
  • Right to Restrict Processing: You can ask us to limit processing of your data in certain circumstances.
  • Right to Data Portability: You have the right to request that we transfer data you have provided to us to another service.
  • Right to Object: You may object to certain processing activities.
  • Withdrawal of Consent: If we are processing any of your data based on consent, you can withdraw that consent at any time.

For Users in California (CCPA/CPRA):

Under the CCPA, California residents have specific rights regarding their personal information:

  • Right to Know: You can ask us to disclose what personal information we collect, use, disclose, and sell.
  • Right to Delete: You can request that we delete personal information we have collected from you.
  • Right to Correct: You can request that we correct inaccurate personal information that we hold about you.
  • Right to Opt-Out of Sale/Sharing: CCPA gives the right to opt-out of the "sale" of personal information or the "sharing" of personal information for cross-context behavioral advertising. However, Lunar Guide does not sell personal information.
  • Right to Limit Use of Sensitive Personal Information: If we collect "sensitive personal information" as defined by CCPA, you may have the right to limit its use.
  • Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

How to Exercise Rights: You can contact us at support@lunarguideapp.com to exercise any of these rights.

8. Children's Privacy

The Lunar Guide app is intended for use by adults. Our services are not directed to children under the age of 18, and we do not knowingly collect personal information from individuals under 18 years of age.

Age Restriction: Users must be at least 18 to create an account and use the app.

No Collection from Children: We do not intentionally collect personal data from anyone under 13. If we discover that we have inadvertently gathered personal information from a child under 13, we will take immediate steps to delete such information from our records.

COPPA Compliance: We comply with the Children's Online Privacy Protection Act (COPPA), which imposes requirements on online services directed at children under 13.

If you are aware of any user of our app who is underage and has provided personal data, please notify us at support@lunarguideapp.com.

9. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Account Information: As long as you have an active account with Lunar Guide, we will retain the personal information associated with your account.

Voice Journal Entries and Content: The voice notes and other content you create within the app are stored until you delete them or delete your account.

Transactional Data: Records of purchases are retained at least as long as you have an account and, after account deletion, as long as needed for financial reporting and audit.

Logs and Analytics: We retain application logs and analytics data for varying lengths of time depending on what it is.

Legal Holds: If we are required to retain data due to a legal obligation, we will hold onto the relevant information for as long as instructed.

10. Cookies and Tracking Technologies

Our website and the Lunar Guide web application use cookies and similar tracking technologies to provide, customize, and improve the user experience.

Types of Cookies We Use:

  • Essential Cookies: These cookies are necessary for the website or app to function.
  • Preferences Cookies: These cookies remember choices you make, such as your preferred language, time zone, or other customizations.
  • Analytics Cookies: We use cookies to collect information about how users interact with our site/app.
  • Advertising and Tracking Cookies: If we run ads to attract new users, we employ tracking cookies/pixels.

Your Choices Regarding Cookies:

  • Browser Settings: You can usually set your web browser to refuse some or all cookies, or to alert you when cookies are being sent.
  • Cookie Banner: On our website, you may encounter a cookie consent banner when you first visit.
  • Analytics Opt-Out: Google provides a Browser Add-on to opt-out of Google Analytics.

11. Payments and Financial Data

Use of Stripe: When you make a purchase in Lunar Guide, the payment is processed by Stripe, Inc.

No Storage of Card Details on Our Servers: We do not store your full credit card number, credit card PIN, or CVC on our systems.

Security of Payments: Stripe is PCI-compliant, meaning they adhere to a rigorous security standard for handling card data.

12. Notification of Data Breaches

In the unfortunate event of a data breach, we have a plan in place to respond promptly and transparently:

Our Immediate Response: As soon as we suspect or become aware of a security breach, our first step is to contain the breach.

Notification Timeline: If the breach is likely to result in a high risk to your rights and freedoms, we will notify the affected users and relevant authorities without undue delay.

Method of Notification: We will notify you via the email address associated with your Lunar Guide account.

Content of Notification: Our data breach notice to you will describe what happened, indicate the types of personal data involved, explain what we have done to address the breach, and provide specific advice on what you can do to protect yourself.

13. Changes to This Policy

We may need to update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

Notification of Changes: If we make a significant change to this Privacy Policy, we will notify you in an appropriate manner.

Effective Date: At the top of this Privacy Policy, we always list the "Effective Date".

Material Changes: Examples of material changes might include changing the types of personal data we collect, changing how or why we use data, or sharing data in ways not previously identified.

We encourage you to review the Privacy Policy whenever we update it, or even periodically on your own.

14. Contact Us

Your privacy is important to us, and we welcome any questions, concerns, or feedback you may have about this Privacy Policy or our data practices.

Email: The best way to reach us is via email. You can contact our support and privacy team at support@lunarguideapp.com.

Alternate Email: You may also reach out to agentkain@gmail.com for privacy-related inquiries.

Postal Mail: If you prefer to send us a letter, you can write to us at our mailing address:

1117 Productions LLC (Lunar Guide)
2240 Foothill Drive
Salt Lake City, UT, 84109
USA

Thank you for taking the time to read our Privacy Policy. We value the trust you place in Lunar Guide, and we are here to answer your questions and ensure your experience is safe, enjoyable, and transparent.